Color

Our palettes provide a cohesive visual identity, ensuring consistent representation across digital platforms.
What Is New?
As we continue our digital journey, we have refined our secondary colors while keeping our primary colors consistent. This adjustment provides optimal display across a variety of digital platforms. These colors empower our brand to stand out and capture the attention of the audience.
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Remember
To maintain accurate color consistency across all applications, it is essential to use the official HEX or RGB values from the brand palette.
Primary Colors
Our primary colors are the foundation of our brand identity. Dominant shades of Crowe Inidigo and Crowe Amber should be prevalent across our digital assets, ensuring brand consistency and immediate recognition.
Crowe Amber Core
HEX
F5A800
RGB
245, 168, 0
Crowe Indigo Dark
HEX
011E41
RGB
1, 30, 65
Secondary Colors
Our secondary colors have been enhanced to complement and accentuate our primary shades. They provide depth and variety to our designs. It is important to ensure they do not overshadow our primary colors.
Crowe Teal Core
HEX
05AB8C
RGB
5, 171, 140
Crowe Cyan Core
HEX
54C0E8
RGB
84, 192, 232
Crowe Blue Core
HEX
0075C9
RGB
0 117 201
Crowe Violet Core
HEX
B14FC5
RGB
177, 79, 197
Crowe Coral Core
HEX
E5376B
RGB
229, 55, 107
Color Range
The varied tones and colours of our palette are tailored specifically for the SmartPath device, ensuring uniformity across all its applications. The broadened spectrum also enables designers with additional versatility when developing infographics and illustrations.
Crowe Amber Bright
HEX
FFD231
RGB
255, 210, 49
Crowe Amber Core
HEX
F5A800
RGB
245, 168, 0
Crowe Amber Dark
HEX
D7761D
RGB
215, 118, 29
Crowe Indigo Bright
HEX
003F9F
RGB
0, 63, 159
Crowe Indigo Core
HEX
002E62
RGB
0, 46, 98
Crowe Indigo Dark
HEX
011E41
RGB
1, 30, 65
Crowe Teal Bright
HEX
16D9BC
RGB
22, 217, 188
Crowe Teal Core
HEX
05AB8C
RGB
5, 171, 140
Crowe Teal Dark
HEX
0C7876
RGB
12, 120, 118
Crowe Cyan Light
HEX
8FE1FF
RGB
143, 225, 255
Crowe Cyan Core
HEX
54C0E8
RGB
84, 192, 232
Crowe Cyan Dark
HEX
007DA3
RGB
0, 125, 163
Crowe Blue Light
HEX
32A8FD
RGB
50, 168, 253
Crowe Blue Core
HEX
0075C9
RGB
0 117 201
Crowe Blue Dark
HEX
0050AD
RGB
0, 80, 173
Crowe Violet Bright
HEX
EA80FF
RGB
234, 128, 255
Crowe Violet Core
HEX
B14FC5
RGB
177, 79, 197
Crowe Violet Dark
HEX
612080
RGB
97, 32, 128
Crowe Amber Bright
HEX
FF526F
RGB
255, 82, 111
Crowe Coral Core
HEX
E5376B
RGB
229, 55, 107
Crowe Coral Dark
HEX
992A5C
RGB
153, 42, 92
Tints
While our primary and secondary colors define our brand's visual identity, certain design necessities—such as enhancing text readability or optimizing user-interface (UI) elements on websites and apps—require a more distinct approach. In these instances, tints can be used, particularly lighter tints of black. These have been specifically intrroduced to enhance usability.
White
HEX
FFFFFF
RGB
255 255 255
Black
HEX
000000
RGB
000 000 000
Tint
HEX
333333
RGB
51 51 51
Tint
HEX
4F4F4F
RGB
79 79 79
Tint
HEX
828282
RGB
130 130 130
Tint
HEX
BDBDBD
RGB
189 189 189
Tint
HEX
E0E0E0
RGB
224 224 224
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Remember
While official values will be used, color may appear slightly different across various monitors and devices. This variance is unavoidable due to factors like screen brightness and display settings.
Formats: Unified Color Approach
In the dynamic landscape of digital, color plays a pivotal role. For our brand, we have chosen a unified color approach, rather than assigning specific colors to particular segments of our business, products, or initiatives.
Consistency and recognition
Continuity in color fosters brand recognition. When audiences encounter our brand, regardless of the platform or context, consistent color usage ensures immediate recognition, reinforcing our brand identity.
Flexibility and evolution
Businesses evolve, with products and initiatives constantly being introduced, redefined, or retired. Tying a color to a specific segment can limit adaptability, making it challenging to adjust our offerings in the future without causing confusion.
Avoiding fragmentation
Assigning colors can inadvertently lead to silos, where parts of the business feel isolated or distinct from the core brand. A unified approach ensures all segments feel integrated.
Efficiency and simplicity
A unified and coherent approach to color across all digital formats streamlines design decisions, reducing complexity and ensuring quicker, more efficient content creation.
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What to Avoid
Using our brand colors effectively ensures a clear and consistent representation across all platforms. To maintain consistency, here are some common things to avoid.
Do not do this
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Do not use secondary colours for text.
Or this
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Do not use secondary colours for backgrounds.
this is not acessible
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Do not choose low-contrast text and background color combinations.
this is not acessible
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Do not use large areas of black for backgrounds or any other asset.
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Do not use gradients as a background. They should only be used in the SmartPath, data visuals and infographics.
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Do not let a secondary colour dominate an application.
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Remember
Accessibility is not solely about color. Consider font sizes, contrast ratios and effective use of alt-text for images. Modern platforms offer built-in tools to improve accessibility, such as image descriptions or auto-generated content summaries. Use these tools to optimize your reach.
Frequently asked questions
Why isn’t white explicitly listed in the official palette, even though it's used in our designs?
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White, though not specifically highlighted, remains an essential aspect of our design language. It offers contrast, clarity, and balance, ensuring our designs are both appealing and readable.
How do I ensure colour consistency across different digital platforms?
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Always refer to our official brand palette and utilize the provided HEX or RGB values. This guarantees that the colours display consistently, regardless of the platform or device. However color may appear slightly different across various monitors and devices. This variance is unavoidable due to factors like a user’s screen brightness and display settings.
Can the color palette be used to denote or distinguish between different asset types, for instance, an insight versus a podcast or an event.
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Our unified color approach prioritizes brand consistency over differentiation of asset types. While colors play a pivotal role in branding, using them to distinguish between assets like insights, podcasts, or events could risk diluting the brand's cohesive identity. Instead, we recommend leveraging design elements, icons, or typography to differentiate asset types while maintaining a consistent color palette.
Can the color palette be used to denote messages from different service lines or departments within a member firm?
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The power of our color approach lies in its cohesiveness and ability to offer a consistent brand experience across all touchpoints. Assigning specific colors to service lines or departments could lead to fragmentation, making parts of the business feel isolated from the core brand. For clarity and distinction between service lines or departments, other design strategies or labeling can be employed, while still keeping the color palette unified.