Email banners

For adding a brand, campaign or partnership message to your business email.
Overview
In email communication, ensuring a seamless and unified brand experience is paramount for both internal stakeholders and external audiences engaging with our messages. Email communication serves as a prime opportunity to reinforce our brand identity and messaging with every interaction. They can become a powerful tool to further amplify our brand message within our digital correspondence.
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Designed to seamlessly integrate into our email signatures, email banners serve as a visual extension of the Crowe brand. Whether promoting our core brand values, ongoing campaigns, or strategic partnerships, these banners provide a consistent and impactful way to communicate our brand identity across all channels.

This section outlines guidelines for the effective use of Email Banners, ensuring that each communication reflects our brand ethos and contributes to building a strong and recognizable presence in every inbox.
Placement
Email banners should sit below your standard Crowe emails signature, and the exact dimensions and formats may need to be adjusted depending on the email platform you are using. Never have more than ONE email banner within your signature to avoid confusing recipients and ensuring our messages remain clear, uncluttered, and easy to understand.
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Template updates
We've updated our Crowe digital toolkit with new templates for email banners. These templates provide a solid starting point for customization based on your messaging and audience needs.
Brand option: Reinforcing our core identity
Brand email banners serve as a consistent representation of Crowe's core identity and values. These banners prominently feature our logo and brand colors, reinforcing our brand presence in every email communication. Use Brand Email Banners in regular correspondence to maintain a strong and recognizable brand identity across all interactions. Whether it's internal communications or external correspondence, Brand Email Banners ensure that our brand ethos is consistently communicated.
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Campaign option: Driving engagement and awareness
Campaign email banners are tailored to promote specific initiatives, events, or marketing campaigns. These banners showcase campaign-specific visuals, slogans, or hashtags, effectively capturing recipients' attention and driving engagement. Use campaign email banners when launching new products, announcing events, or promoting time-sensitive campaigns. By incorporating campaign-specific imagery and messaging, these banners help generate awareness and foster audience participation.
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Partnership option: Celebrating collaborations
Partnership email banners highlight our collaborative efforts with strategic partners and organizations. These banners feature Co-branding lock-ups, representing both Crowe and our partner's logos or visual identifiers. Use partnership email banners when communicating about joint initiatives, co-branded events, or collaborative projects. By showcasing our partnerships in email communications, these banners strengthen relationships, demonstrate mutual support, and expand our brand reach to new audiences.
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Best practice
Do
  • Use approved templates: Utilize the provided templates for email signature banners available in the Crowe digital toolkit. These templates ensure consistency across the network.
  • Follow brand guidelines: Adhere to Crowe's brand guidelines when customizing the email signature banners. Maintain consistency in font, color, and logo placement.
  • Keep it simple: Stick to the design elements provided in the templates and avoid overcrowding with additional graphics or text. Keeping the design clean and uncluttered ensures legibility and maintains a professional appearance. The provided templates provide a best practice starting point.
  • Ensure legibility: Ensure that all text in the email signature banners are clear and legible, even at smaller sizes. Using short direct headlines will have much greater impact.
  • Make your banner clickable: Adding a hyperlink through to more content on your website encourages the user to deepen their knowledge of who we are, what we do, and how we can help. This is particularly useful for campaign banners promoting thought leadership, research or events. Linked banners are also useful for co-branded announcements clicking through to a press release, for instance. Add a link where you are able to, but do not worry if this is not possible.
Don't
  • Modify template graphics: While the templates serve as a starting point for customization, refrain from altering the graphics or logos included in the email signature banner templates. Use them as provided in the approved templates to maintain brand consistency.
  • Add non-standard elements: Avoid adding non-standard elements or graphics to the email signature banners beyond what is provided in the templates. Stick to the approved design elements to ensure consistency and alignment with Crowe's brand identity.
  • Change logo size: Do not alter the size of the logo included in the email signature banners. The logo size has been optimized for this format to ensure visual balance and readability. Adhering to the specified logo size maintains the integrity of the brand representation across all communications.
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Feedback, approval, and continuous improvement
Remember to review your email signature banners before sending emails.

Seek feedback and approval when uncertain about any aspect by contacting us emailing digitalbrand@crowe.org . This ensures compliance with brand standards and presents opportunities for improvement, contributing to elevating our brand representation and professionalism in every communication.