Introduction
Channels and Platforms
Brand Behaviors
Video
An introduction to video tools and templates available in the Crowe Digital Brand.
What Is New?
In the realm of professional services, clear communication and a distinct identity are vital. Videos unlock an avenue to distill complex ideas into captivating narratives, fostering deeper connections with your audience.
Imagine:
Imagine:
- Intricate concepts illuminated through dynamic visuals and compelling storytelling, leaving viewers with a clear understanding.
- Expert knowledge transformed into accessible insights, building trust and establishing your thought leadership.
- A human touch woven into your brand, showcasing your team's unique personalities and fostering genuine connections.
However, the impact extends beyond individual videos. Maintaining a consistent visual brand identity throughout your video content unlocks another layer of power:
- Effortless recognition: Viewers readily connect the content to your brand, solidifying recall and strengthening trust.
- Unified voice: Your professional image resonates across platforms and formats, reinforcing your expertise.
- Cohesive experience: Viewers embark on a seamless brand journey, fostering a deeper understanding of your value proposition.
Consistent video branding allows you to orchestrate a powerful narrative, resonating with viewers on a deeper level and establishing your brand as a beacon of knowledge and trust. The Crowe Digital Brand seeks to help you establish this through the availability of branded intro and outro sequences for your video content.
What are video intro and outro’s?
Branded video intros and outros are short animated clips that bookend a company's video content.
What is their purpose?
The intro plays at the start, usually 5-10 seconds long, featuring our brand logo to identify the video's ownership, and introduce the subject matter of the clip.
The motion graphics match the brand visual identity, using elements such as custom illustrations, logos, fonts and color palettes. Consistent use of the same styles of intro and outro build brand familiarity over time.
In summary, while intros establish the video's brand, the outro's copyright statements and disclaimers provide key legal cover and attribution and potentially, encourage action. Together, intro and outro bookmarks identify and reinforce brand recognition with a video audience.
The motion graphics match the brand visual identity, using elements such as custom illustrations, logos, fonts and color palettes. Consistent use of the same styles of intro and outro build brand familiarity over time.
In summary, while intros establish the video's brand, the outro's copyright statements and disclaimers provide key legal cover and attribution and potentially, encourage action. Together, intro and outro bookmarks identify and reinforce brand recognition with a video audience.
What are the style options available for intro?
To help you introduce the video in a way that is consistent with the content, we have three options for styles of intro. These are:
SmartPath Intro
This option uses only the SmartPath device and is the primary and flexible way to introduce video of any content.
SmartPath with image Intro
This option uses the SmartPath device with the availability of an on-brand image to introduce a specific content topic to the audience. For more details on branded imagery see the Photography page.
Infographic Intro
This option uses an infographic again to introduce a specific content topic to the audience. Typically, infographics are used to represent topics that are complex, abstract, or hard to represent in an on-brand image. For more details on infographics see the Infographics page.
Remember
Consistency in your visual brand identity across video content isn't just about logos and colors. It's the harmonious blend of design elements, tone of voice, storytelling style, and even music that creates a recognizable and memorable brand experience.
Style options available for outro
Why add the copyright and disclaimer?
These protect the brand legally and attribute any copyrighted content used. Disclaimers clarify if the opinions stated are the brand's official stance. This is critical for brand protection.
Where do I access the files for intro’s and outro’s?
The templates for intro’s and outro’s are available in the Adobe digital brand toolkit. Registration Form
Remember
Having an outro sequence is a mandatory requirement for all Crowe videos.
Outro’s close a video, also 5 seconds, clearly indicating ownership through the addition of a copyright statement and optional disclaimer. They also, potentially, direct viewers to subscribe, watch more, or visit the brand's website. Both serve to associate the video with the brand in the audience's mind.
Outro’s close a video, also 5 seconds, clearly indicating ownership through the addition of a copyright statement and optional disclaimer. They also, potentially, direct viewers to subscribe, watch more, or visit the brand's website. Both serve to associate the video with the brand in the audience's mind.
